Available-to-sell, not theoretical stock
On-hand, reserved and sellable quantities are separated to reduce the pattern of accepting an order before discovering the item is unavailable.
Southern Vietnam retail chain
One inventory source for every sales channel
Easy Alo brought orders, inventory and fulfilment across more than 40 stores into one omnichannel operating platform, so teams know what is available, where it is and what must happen next.
IndustryRetail / E-commerceYear2023
Featured caseSouthern Vietnam retail chainThe company's identity and transaction data are withheld under NDA. Product imagery is an illustrative reconstruction of delivered operating flows and contains no client data.
ScaleMore than 40 stores
ChannelsWebsite, marketplaces, in-store
Data coreOrders, inventory, customers
RolesStore, warehouse, service, management
Challenge
Project context
When every channel holds a different inventory number, the problem goes far beyond delayed reporting. One item can be sold twice; store staff call the warehouse to confirm availability; online orders arrive without clear ownership; and returns create another discrepancy. The business needed one operating model without asking more than 40 stores to change everything overnight.
Solution
Our approach
Easy Alo designed a central orchestration layer for products, inventory and orders. Every order enters one queue with its source, reserved location, handling deadline and owner. Allocation rules choose the right store or warehouse from available-to-sell stock, while changes from checkout, delivery and returns post back to one inventory ledger. The management view prioritises exceptions that need action instead of filling the screen with decorative charts.
Inside the product
Decisions that shaped the system
One order lifecycle
Website, marketplace and store orders use the same states, deadlines and action history, so teams no longer reconcile multiple screens.
Exceptions before reports
Late orders, negative stock, unusual cancellations and return discrepancies enter an action queue with a clear owner.
Delivery
From real operations to a working product
- 01Observe
Follow an order from capture to reconciliation
We worked with stores, warehouse teams and customer service to locate the handoffs where context was lost.
- 02Standardise
Align products, locations and order states
A shared data dictionary came before channel integrations, preventing fast synchronisation of mismatched meanings.
- 03Pilot
Run alongside the old flow in a small store group
Inventory and order behaviour were compared, and real exceptions resolved, before rollout.
- 04Scale
Deploy in clusters and train by role
Each role sees only the work it needs; data and permissions are checked at every wave.
Results
40+Stores working within one operating model
3 flowsSales, delivery and returns update one inventory source
One queueOmnichannel orders are prioritised and owned centrally
Revenue and inventory-variance figures are commercially sensitive. This case study publishes the delivered scope and operational changes rather than estimated percentage gains.
Next step